A Udemy course on setting up and managing Google AdWords (Google Ads) search campaigns, taught by Isaac Rudansky. It is aimed at learning how to structure campaigns properly to control acquisition costs.

Commenters suggest it as a practical starting point for paid search, with one calling it "really good" and another pointing to proper campaign setup as a way to cut CAC.

On Reddit (2)

1. Recommendsdabbanggr/PPC2019in “I am SEO expert want to learn ppc and fb ads where should i start?”▲ 5

   I would suggest Isaac Rudansky's AdWords course on Udemy. Really good one.

2. RecommendsDeliverahr/Entrepreneur2017in “Marketing budget”

   Take a Udemy/online course on AdWords. You can chop your CAC waaaaay down if you take the time to learn how to set up your campaigns properly.

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