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#84 on Reddit

Google Ads Course (Isaac Rudansky)

Udemy

17 recommenders · 23 threads · recommended in 7 years, 2017–2023 · score 23.9

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A Udemy course by Isaac Rudansky covering Google Ads (formerly AdWords) fundamentals, including campaign setup, keyword research, bidding, and optimization. Commenters describe it as roughly 15 to 50 hours long and inexpensive.

Commenters call it the go-to beginner course for Google Ads, praising its thorough fundamentals and affordable price, and say the basics it teaches remain valid despite platform changes.

Marketing & Growthbeginnerpaidvideo lectures#google ads#ppc#adwords#udemy#rudansky#digital marketing

Recommendations by year

20172023

On Reddit (25)

  1. Strongly recommendsBrilliant-Elk-7291r/Entrepreneur2021in “[deleted by user]”▲ 2

    Targeting search page location is usually used for big brands going for brand awareness. Targeting specific words is how AdWords works. I think your best bet is to buy a course so you can understand it a lot more. Isaac Rudansky’s course on Udemy is brilliant and explains everything you need to…

  2. Strongly recommendsjsppcr/PPC2021in “Google ads: Tips on analysing and improving campaigns?”▲ 1

    I highly recommend Isaac Rudansky's course on Udemy. Very informative. I usually look at a few different things, like CTR, landing pages, CPC, ad text, keywords, and so on. I'd be happy to offer a couple tips, I'll DM you with my contact info.

  3. Strongly recommendsSherbet_Correctr/PPC2021in “Best way to start learning?”▲ 1

    Try Isaac Rudansky’s Udemy course!!! Taught me everything

  4. Strongly recommendscollectivethinkr/PPC2020in “Any reliable B2B PPC courses for novice freelancers?”▲ 12

    PPC is a lot of fun (at least too me), so I'm happy to hear you're jumping in to learn this space. Regardless if you're going to focus on B2B or B2C, you'll need to start with the foundations of Google Ads. Campaign setup, the importance of organizing an account correctly, the different bid types…

  5. Strongly recommendsMisterGGGGGr/PPC2019in “Should the company I work for have me doing their Google Ads?”▲ 1

    I own a small business owner and successfully run AdWords for myself, with the help of a PPC consultant. I recommend you hire a new and better PPC consultant. I would just ask this subreddit and begin interviewing people. That's what I did and found someone great! I also suggest that you sign up…

  6. Strongly recommendsElrick-Von-Digitalr/marketing2018in “Entry level Jobs in Marketing?”

    Righting off Udemy makes no sense. There are some very great courses on it. Issac AdWords (Google Ads) course for example is an amazing course for learning Google ads, cro, remarketing and so on. I’m saying this as someone who’s used some things learned from him among other on actual campaigns…

  7. Strongly recommendsjmaryner/PPC2017in “Is it possible to hire someone to write my ads?”

    Ad copy might not be the only issue - it might the relevance of your keywords. Also - I'd recommend testing the ad copy yourself and see what works. A great course for learning PPC is Isaac's on Udemy.com (Highly recommend it) https://www.udemy.com/user/isaac-rudansky/

  8. Recommendsdanieljamesgillenr/PPC2023in “Client asking to detail how I do so well”

    Yeah fair enough, but there is a difference between a polite enquiry and 'teach me everything you know by loom so I don't have to hire you'. Clients ask me all the time: why did you chose that bid strategy? And I explain why. To be honest if a client asked me the OPs question I'd probably point…

  9. Recommendsbadgerbungalowr/PPC2023in “Any Help for a Newbie with G. ads”

    As other people have answered your main questions, I would also suggest that you take a good Google Ads course (not just the skillshop one). There are plenty of good ones out there, but if you have plenty of time and around $20 Isaac Rudansky has a really comprehensive course on Udemy that I think…

  10. Recommendsggildnerr/marketing2022in “Best course for Google Ads ADVANCED?”

    As an author of a Google Ads university textbook meant for beginners...I've looked at a whole lot of courses, and I would actually probably recommend something entirely different for you than most things I recommend. Beginners are typically well served by something like Isaac Rudansky's Udemy…

  11. RecommendsMatthew_Dean_Mr/PPC2022in “Advice for keeping costs down in Google ads?”

    I have a video on lowering your cost per lead here (broad overview). If your looking for training it depends on what sector you're going into. If it's e-commerce I would recommend Isaac Rudansky he has a great course on udemy and great youtube content. If you're going after service-based…

  12. Recommendsggildnerr/PPC2022in “Best Google Adwords Course”▲ 2

    The Isaac Rudansky course on Udemy is pretty good and very affordable - it's actually one of my go-to recommendations since the basics are all still valid, and they have updated the course on Udemy recently. I also like to recommend the list of courses that Kirk at ZATO curates. He has a great…

  13. Recommendsggildnerr/PPC2022in “PPC course Rec’s for New Hire jr Staff to take”▲ 1

    The Rudansky stuff isn't bad - it's actually one of my go-to recommendations since the basics are all still valid, and they have updated the course on Udemy recently. I also like to recommend the list of courses that Kirk at ZATO curates. He has a great selection of helpful PPC courses called "How…

  14. Recommendsggildnerr/PPC2021in “Is PPC Hero's guides still relevant? I know like 5 years ago a PPC guy at my company used this to learn everything on his own. He did a really good job was basically the whole PPC department. Is this a good website to learn how to manage PPC accounts like a pro?”▲ 3

    I would say that anything that was accurate & cutting edge five years ago is still mostly relevant for today's Google Ads, especially if it's been kept updated. The foundations are still the same. There is more automation and more features since then, but Google Ads doesn't change as fast as you…

  15. Recommendsggildnerr/PPC2021in “How long does it take to learn Google Ads in order to manage a small business campaign?”▲ 20

    The only thing worse than doing Google Ads yourself is hiring a bad freelancer (and unfortunately there are a lot of them). It *is* possible to learn Google Ads yourself and do a better job than most, because you have a vested interest in a campaign that performs well, but it is not easy. We…

  16. Recommendsmathdrugr/Entrepreneur2021in “Reminder- if you have to pay someone for their knowledge or “secret” to their success, it’s a scam.”▲ 1

    Google “Isaac Rudansky Google Ads course Udemy”. Came highly recommended on Reddit. Reviews are good, and Isaac has a great reputation himself, though I can’t stand those stupid hats he always wears.

  17. Recommendsggildnerr/PPC2021in “Is Isaac Rudansky's course outdated in 2021? I am trying to learn more about Google Ads.”▲ 19

    You won’t ever find a course that’s 100% up to date because it’s such a fast moving field, but I think Rudansky’s course is an extremely good example of a course that provides solid fundamentals. I would recommend it, but don’t stop there. There are lots of other courses as well that could be good…

  18. RecommendsEither_Maybe_3361r/Entrepreneur2021in “What are some FREE online courses that have actually helped you on your entrepreneur journey?”▲ 3

    Try Udemy, Isaac Rudansky, I took his course on Adwords. it was on sale 11.99 now i think its back to $100. Still super cheap. ​ Disclaimer\* I have absolutely no affiliation to him whatsoever.

  19. RecommendsSpeech_Safer/PPC2021in “Google Ad Training”▲ 1

    Try Isaak Rudansky, he is on Udemy, the course is really good. And research online for resources - join fb groups, follow this subreddit regularly - one can learn a lot from what people are discussing.

  20. Recommends2WordOpinionr/marketing2020in “Recent Graduate...feeling lost”▲ 39

    I'm in Canada where things aren't as intense as the US so take what I say with a grain of salt. I was in the same situation a couple years ago. Marketing degrees are fucking useless. After 6 months of unemployment when I graduated I took a Udemy course on Google Adwords (Isaac Rudansky course is…

  21. Recommendsiansaulr/PPC2020in “Who is the biggest expert in Google Ads? Who to follow?”▲ 10

    Julian is awesome, along with Simo Ahava and Julius Fedorovicius, but none of them are PPC experts. I recommend Isaac Rudansky, both on Udemy (old course,still good for fundamentals) and his Mastermind group.

  22. Recommendsiansaulr/PPC2020in “Advanced sources for Google Ads and Facebook Ads”▲ 2

    I've found Isaac Rudansky to be a great no-nonsense resource, his Udemy course taught me a ton, and was very reasonable.

  23. Recommendsheretostealgoodideasr/PPC2019in “I am SEO expert want to learn ppc and fb ads where should i start?”▲ 6

    Start with the Google Academy course first. Then take Issac Rudansky's adwords course. I would recommend experimenting on the platform itself, since that would give you hands on experience. Do some freelancing if you can! I did for a few months and that was when I learned the most, to be honest.

  24. MentionsBoxerBitsr/PPC2023in “About to spend $100k over the next 3 months on google ads and have never done it before.”

    u/Bluejaydeveloper Excellent suggestions by u/No_Percentage7306 and u/spacecanman I would normally suggest something other than Max Conv for a new Campaign (sounds like on a fresh new account too?). However, the budget on this is thru the roof, and should drive sufficient traffic in short order…

  25. MentionsRysk1000r/PPC2019in “Could you suggest any in-depth Google Ads courses focused on campaign optimisation?”▲ 1

    Those seem excellent q.s and ctrs. Isaac rudanskys udemy course is very good but if you're already getting those metrics and have done a 15 hr course you may not gain that much more from it

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