#51 on RedditEvergreen
Inbound Marketing
HubSpot Academy
31 recommenders · 33 threads · recommended in 9 years, 2015–2023 · score 43.2
HubSpot Academy's free Inbound Marketing course (with an accompanying certification) covers the basics of inbound marketing, including content, SEO, and conversion. It is a video-based introduction to modern digital marketing with quizzes and a certificate.
Commenters call it a free, well-respected starting point for beginners that teaches the basics and adds a certificate that looks good on a resume.
Marketing & Growthbeginnerfreevideo lectures#inbound marketing#content marketing#seo#hubspot#certification
Recommendations by year
20152023
Yeah, this (content marketing) is part of "inbound marketing". It's basically about attracting your buyer personas to you (in this case, your website) vs. the outbound tactics you're seeking. It's a well that needs to be dug, but offers tremendous residuals. Since you mentioned sales/marketing not…
I'd suggest a lot of the Hubspot Academy courses (I'd link to these, but autobot tends to not like that). * Digital Marketing * Inbound Marketing * Business Analytics * If you like those, there's lots more on web design, advertising, social media, automation, etc. This meets your requirements: *…
HubSpot Academy has great courses: Inbound Inbound Marketing Content Marketing Email Marketing Social Media Marketing I did the first 3 this weekend and they were super informative. I watched most at 125% or 150% and the tests only took 20 minutes tops. So a 4 hour course is actually…
Check out Hubspot Academy. I loved their Inbound Marketing certification class and honestly it’s industry standard and well respected so it looks good on a resume!
Marketing jobs in established companies can be a lot of fun too. I've worked for in-house teams for nearly a decade. It's a stable job and you can work in a variety of industries. You are marketing someone else's product so no entrepreneuring is needed. You don't have to give advice as you'll work…
To add to this, Google Analytics as well. And I highly recommend you looking into HubSpot's "Inbound Marketing" course. It's a sort of crash course into modern day digital marketing and it's free and will give you some good knowledge (all videos & quiz questions). I completed the course in 3 days…
I would recommend doing Hubspot's free inbound marketing and email marketing courses as an intro. From there I would def scour the web for any Marketo trainings you can find. Marketo university used to be a decent resource but I'm not sure it still exists as free videos for training paths. I would…
I haven't used Salesforce Marketing Cloud so I can't speak on that but Marketo is pretty much the industry standard for marketing automation. I have also been told that it is easier to translate your skills from Marketo to other automation platforms rather than other MA platforms to Marketo. I…
HubSpot Academy's Inbound Marketing course is free and they've some more specific courses too that I suggest looking into. Likewise with the Excel for Marketers.
In that case, then online courses would be a great way to support your education. Don’t pay a lot. For more entry-level marketing courses, Hubspot academy has good stuff. For more advanced and technical, highly recommend CXL. A little coding will go a long way in most marketing roles. In content…
The great thing about marketing is that you don’t need a degree for it. In fact, don’t waste your money. Take the time to learn things online for free. SEO, email marketing, digital marketing, content marketing, and social media strategy. Take HubSpot Academy’s Inbound Marketing course. Then take…
That's great! SEO's theory is easy to understand, and because of it, there's a lot of people who start doing it without actually knowing anything because they only know which buttons to press, but not why. Knowing you actually studied before working makes me have faith in this industry. ​…
Hubspot has great courses related to SEO and Inbound Marketing. Also check out Neil Patel, Moz, Ahrefs content - they have good informative videos as well!
Hubspot Academy has great free Marketing courses
Google Analytics I highly recommend and Hubspot's inbound marketing course.
To get an overview, try Hubspot Academy’s Inbound Marketing Course. That helped me understand how to make sense of everything:)
If you have linkedin premium they have great courses on there. Also hubspot has free courses + certifications you can get for free on there. They provide you with a digital certificate as well to showcase (you have to take a test to earn it, also free). They're very well known and I believe their…
Check out the Hubspot Academy courses. They’ll teach you everything. I’d recommend the Inbound Certification and Hubspot Marketing Software Certification for beginners. Hubspot Free is pretty basic, so don’t get too overwhelmed.
Oh unpaid internship AND no training? Now THAT right there is a red flag. Check your state’s laws. For a company to be allowed to take on unpaid interns, they have to provide value to you from an educational standpoint. Here’s a copy and paste I found online (see #4 and #5): According to the U.S…
It seems your already fairly qualified to land a junior marketing position. I would recommend you take hubspots free inbound marketing courses. Or Lynda's advanced lead generation course. Good copy writers are hard to come by, pair that with an understanding of content marketing and you got…
Definitely look for paid internships, to get experience. Nobody will give you a coordinator position with entry-level expertise. Find local communications/marketing/PR firms and check out their internships. I'm not sure where you are located or what the school terms are there, but there are likely…
Check out Hubspot's free courses on Inbound, Content and Social Media Marketing... They are very resourceful and free to access...
I'm not so much into books, that's why I woul suggest the free course of inbound marketing by hubspot. That's a great course.
Try the “Inbound Marketing” course on hubspot.com. It’s free. It will give you a great base to start from, and ideas to build on. I’m not affiliated in any way, but felt it was good to take.
You can start with the free Inbound Marketing Certification course and exam from HubSpot Academy. It includes a good overview of SEO and other related tactics.
I would try to learn exactly what Internet Marketing is before you single it down to SEO vs SMM. There are a bunch of different formats to it but the basic concepts are all the same - so pick up on that first! I recommend using the Hubspot Academy to get started - these classes are immensely…
Yes of course! I think learning is a lifelong process. You should just have the urge to learn something and then execute it. In your case, you are far better than any employee working on SEO (like me) because you can experiment. SEO is all about experimenting and noting down what went right and…
You can take a look at Hubspot's Inbound Marketing course. They also offer more free courses if you want to take a look. It is a great starting point. https://academy.hubspot.com/
Hey I think I can help. I was in your exact same shoes. I studied Ecology at a large public university, never once worked in that industry, but went directly into marketing after graduating. After a couple years I became the VP of marketing. Now I head up all of our marketing and sales, I'm part…
Sorry this took me until the next day! Had a client with a PR emergency last night, didn't get home til like 2am. To start off with, don't talk about results. You're looking for people who are unhappy with how their web presence is currently going, people who already know they have a problem but…
That's... a very good point. How did you get round it in the end? I guess what I'd suggest is to ignore typical A/B tests and just have a version of your site up for X amount of time, tracking conversion and bounce rates. Once you have a baseline, change one (and only) one thing and track the same…
Agree with others that you won't need a formal degree - most tactical marketing comes from on the job training and experience. That said, you might want to pick up an intro to marketing textbook or check out an online/community college course on the subject. Mastering the fundamentals gives you a…
I highly recommend checking out Hubspot's free inbound marketing course. It will help you customize a plan and help you really identify your goals: More info
I would look through the Hubspot academy here and start on what sounds interesting to you. I did inbound marketing, content marketing, social media marketing, email marketing, digital marketing, and digital advertising. The book I read first helped me the most in understanding the theory and…
Hubspot Academy has several great certification courses relating to inbound marketing, email marketing, content marketing, digital advertising, etc. Facebook Blueprint also has certification courses that pertain specifically to their advertising platform. Although it is free to go through the…
If you feel like you need an intro to marketing, try Hubspot Academy or a course in LinkedIn Learning. That's a good place to start. There are plenty of blogs that will lay out step by step instructions for creating and executing a marketing plan. They all offer free ebooks that you can download…
I take the value of the courses on a case by case. Udacity isn't at the top of my list, but I agree it at least shows you're continuing to keep up with topics and trends, which is positive to me. Certain courses are just a video series with no testing element, so a badge that says you "watched"…