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Google Analytics Certification
32 recommenders · 32 threads · recommended in 9 years, 2015–2023 · score 42.3
Google's free self-paced Google Analytics certification, a short course of video lessons and quizzes covering GA terminology and how to use the platform's reporting features. It leads to a certificate that can be posted on LinkedIn.
Commenters call it free and a must-have credential for marketing candidates, and say it covers the data and metrics tools most marketing roles rely on.
Marketing & Growthbeginnerfreeself-paced text#google analytics#web analytics#digital marketing#certification#data
Recommendations by year
20152023
Hey! :) So, when you're choosing a training/ certificate, it can help to know what area of digital marketing you may want to specialize in (SEO/SMM/Paid Ads, etc). If you don't know, that's cool! Start with some LinkedIn courses or Skillshare to get a feel for things. Google Analytics is a great…
The Google certificate is a 26 module course, short videos with quick quizzes. Actually entertaining and not dry like some. It allows you to post the certification on your LinkedIn. Also look into Hubspot free courses. They have a ton. In addition to learning about the technical and on-page…
I'd suggest taking Google's course (or a YouTube series) on everything related to Google Analytics. Pretty much any marketing role will be tied to metrics & data from Google, so it'd be good to have make yourself familiar with how to use it and the different filters/settings. I'd also recommend a…
None of the reasons you mentioned are deal breakers imo. If getting a marketing job is not guaranteed for you, would you still want to try? If no, then you never were going to make it. If yes, then all you have to do is try. 1. Don't quit your current job until you get an offer for a marketing…
Some thoughts and recommendations. Apologies for the bad formatting. ​ Start applying to things now and set your linkedin as "open for opportunities". The interview practice is super helpful, and this will help you figure out which skills to prioritize. ​ These are all courses you…
Digital marketing leader here who’s been responsible for building highly competent digital teams for multiple multi-billion dollar global companies: training and certificates will definitely make you stand out as a candidate and, depending on the role, there are some instances where I’d consider…
Do it if you really are passionate about marketing and academia. I always knew I wanted to keep going academically. My bachelors was not as centralized in marketing (more like media studies) so I decided to go for it. I also really just loved the school setting and learning. My program was very…
Honestly, go take all of the Hubspot marketing courses. I can't link ya to 'em because the comment will get auto-deleted, I believe, but google "HubSpot Academy". Get through all of those and you'll have a lot of core relevant skills. Go get Google's certification for Analytics + Facebook…
Google Analytics I highly recommend and Hubspot's inbound marketing course.
What certifications do you have? Is it worth becoming certified to A, prove to yourself that you can do it and B, prove to prospected clients/employers that you have the skills. I'd say this is a good start, but there are also certifications you can do online free of charge, such as Google…
You're off to a great start! I would add Google Analytics and Google Adwords. Plus Udemy have amazing courses on Photoshop and graphic design, which are often discounted. More and more companies are looking for a bit of image work as part of content marketing, especially smaller ones. And good luck!
Hey mate - don't get disheartened. Do some free courses - HubSpot Academy is good. Google has some free Adwords/analytics certificates. My best piece of advice - create a website/blog and test what drives traffic. People are looking for real-world experience, if you can't get that through a job -…
A few things you can do to help your job search: 1. Get your Google Analytics and Google Adwords certification (if you were only to pick one, I would go Analytics). 2. Take a Udemy/Coursera/Lynda class on digital marketing (or a subset of it - ppc, seo, UX, etc) 3. See if there are any digital…
Google’s fundamentals of digital marketing is very useful, clear and free. And you get a certificate on completion. I’d start with this as it gives you a fairly good overview. Google adwords certification - free and an incredibly useful. Google analytics course - free. Bing Ads - free. Facebook…
Google itself has some great courses and certifications for Analytics and Google Ads etc. i'd suggest you start there.
Get real-world experience. As a Marketing Manager, I honestly don't care about a marketing degree. I have 4 degrees at the moment - Economics, Social Sciences, Business Admin and my MBA. Which degree did I learn the most about marketing? Economics and Social Sciences. Best experience? I learned…
Lynda/LinkedIn Learning is great! I've taken a lot of courses through there as well when I feel like I need to know more about something than I do. I'd also recommend getting certified in Google Analytics and Ads (to start, though data studio and tag manager are good skills as well), and Hubspot's…
I have been in marketing now for almost 2 yrs, in a large rich corporation with global presence. Mine and many others opinion is that marketing degrees matter fuck all essentially. They might land u the first internship or put you before some certain competition, but anecdotally there is a lot of…
I have an analyst for analytics in my team, that is a good role to start. We all did the google ad academy certs, but also the google analytics certs too. Analyze the effectiveness of your content, which ones hit, why suggest tweaks, try stuff and then the important part is find a way to present…
Honestly hands on experience will be more important to any hiring manager than certifications. That being said, there are a few things you really want to make sure you know for marketing jobs. Here are a few courses that I've found super useful: Google Analytics, Google Ads, SEO (by Moz), and…
There are a bunch of free courses you can take as well: \- Hootsuite has good social media marketing lessons \- Google Analytics certification \- Marketo certification \- Google Ad Words ​ For paid courses Coursera is excellent, and they have college level courses for digital marketing…
You should check out the google analytics certification course. GA is something that at the surface looks really simple. Once you start learning about segments, secondary dimensions and GTM it really becomes a powerful tool. As OffTheChartsC said, you have it backwards by just looking about vs…
I just recently started a career in the marketing field with no prior education in the subject, so I'm kind of going to echo the other people saying you don't need a marketing degree. I would reconsider continuing classes after a certain point unless ur getting your first undergraduate degree. Now…
The Google Analytics certificate is fine, but most of that stuff is just the nitty gritty of GA terminology and how to use the different parts of their platform. I'd suggest taking a few free Udemy or Skillshare overview courses so you understand how to structure Adwords, Facebook, and Instagram…
Udemy has some good courses. Read everything you can on moz.com, especially the big guides and Whiteboard Fridays. HubSpot has some pretty good resources too. Get your google analytics certification for free from google and take more of their free courses via their new Academy for Ads. Even if…
As said in the thread, get your Google certifications (all of them). Hubspot has great courses based on general knowledge of digital marketing. Spend hours a day studying G Analytics + Adwords (hoping a friend can give you read only access to a high volume campaign so you can see it in action)…
I've heard of GA before, my wife works at a co-op office with them. Nice bunch of people she tells me but I don't know anything about the classes they offer. I know Udemy also offers a variety of courses on various areas of Digital Marketing as well so you can look into that. I don't have a…
Hey I think I can help. I was in your exact same shoes. I studied Ecology at a large public university, never once worked in that industry, but went directly into marketing after graduating. After a couple years I became the VP of marketing. Now I head up all of our marketing and sales, I'm part…
Marketing major - just graduated a few weeks ago! Honestly marketing classes are really easy because they're not quantitative. Some cool classes I took were Brand Management, Arts Marketing and Digital Marketing (if this is offered at your university I highly recommend. I came out of it with a…
Check out google analytics certification for sure (it is free right now.) Oh and Udemy has great courses to learn too
Agree with others that you won't need a formal degree - most tactical marketing comes from on the job training and experience. That said, you might want to pick up an intro to marketing textbook or check out an online/community college course on the subject. Mastering the fundamentals gives you a…
- Google Analytics Certification (definitely SEO related) - I'd add Google Adwords Certification (might help if you show recruiters you have an idea about SEO's brother topic :-)) - Check at Lynda.com (recently acquired by LinkedIn), they have great SEO Fundamentals & Advanced courses with…
Some thoughts: 1. A survey last year showed that about 35% of marketing jobs people got were through recruiters. 35% through networking. 25% through job postings. And 5% through something else. The problem is, when you and a lot of other people are urgently looking, it packs a lot of people into…
1. Salesforce CRM is the biggest one because it's so universal. They have free trailblazer courses to help learn, and their paid certifications are in very high demand. But you probably don't want to be just a Salesforce admin (that pays very good too though). If you don't have Salesforce at your…
In the beginning straight out of school I was in a similar position a degree but no experience. **You need to build a digital portfolio NOW.** In the first interviews I went on I felt like a dud with nothing to show. In one interview the women interviewing me told me I needed to work on showing…
Don’t listen to people telling you to get an MBA. If you get and advanced degree in marketing and go apply for a marketing position, you still lack the experience. Besides only larger companies truly value an MBA. Marketing is seen as a partner to sales and street smarts will get you a lot…
Hey, 21 year old marketer here so might not have as much knowledge as some others on here, but here's my 2 cents: Internships are for you to get experience, so as long as you show you have interest (which it appears you can show with certificates) then you just have to try wow them with a great…
I think you will find some good courses on Lynda.com. You can get an access code from many public library to take these courses for free. Also getting certified in Google Analytics is free, but your might want to backup and take a "Fundamentals of Advertising" on Lynda.com first. Even if you you…