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Google Ads Certification

Google

30 recommenders · 31 threads · recommended in 10 years, 2010–2023 · score 41.4

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Google's free Google Ads certification, delivered through its Skillshop training platform, covers the fundamentals of running search, display and video ad campaigns. Commenters describe it as a short, free course with a test at the end.

Commenters call it free, quick to finish, and a credential that looks good on a resume for anyone starting in paid search or digital marketing.

Business, Finance & Economicsbeginnerfreeself-paced text#google ads#ppc#skillshop#paid search#certification

Recommendations by year

20102023

On Reddit (34)

  1. Strongly recommendsCinemaMiker/marketing2021in “Digital Marketing Bootcamp”▲ 2

    Not worth it. You can start with Google Ads and Facebook ads certifications. They're free. If you want a university's name attached to it, you can do edx courses. They have big names attached to their programs like Harvard, MIT, and etc. You only pay like 100 dollars for a certificate to say that…

  2. Strongly recommendscazad11r/marketing2019in “I want to master marketing as much as I can, what online courses will help me start”▲ 8

    Google’s fundamentals of digital marketing is very useful, clear and free. And you get a certificate on completion. I’d start with this as it gives you a fairly good overview. Google adwords certification - free and an incredibly useful. Google analytics course - free. Bing Ads - free. Facebook…

  3. Recommendspotatodrinkerr/PPC2023in “What's Your Biggest Challenge in Landing a PPC Job? Let's Discuss & Solve It Together!”

    No challenge landing the first job. Did the Google certification ages ago while working a non-PPC media agency role, got poached to go work in the PPC team. This would be 2010 in Sydney Australia. So its been 13 years now (half agency, half client-side). Some tips for new starters looking to start…

  4. Recommendspotatodrinkerr/PPC2023in “From the beginning”

    Do the Google Ads certification on skillshop and as many other certifications on there. Do some cheap paid courses on Udemy or skillshare about SEM/PPC marketing basics- the stuff Google won't teach you on skillshop. Then hit up digital media agencies for a junior role. Spend 2 years soaking up as…

  5. Recommendshamme443r/marketing2023in “Which marketing skills do companies require and value the most?”

    I recommend going through the Google Ads certification course. It's free. It teaches you about Google Ads (search, display, YouTube). Many of the skills are transferable to other paid media (Facebook, Instagram, LinkedIn, etc.).

  6. Recommendsnonetimeaccountr/marketing2023in “PPC course”

    Start with Google's own course You don't need to pay anyone.

  7. RecommendsGreeneggsandhamonr/Entrepreneur2023in “What do you do when you hate your job but have a family to support”

    Check out certifications from google, Facebook, Amazon, or take some udemy courses and start to freelance 👍🏻

  8. Recommendscgbishr/marketing2022in “Search Engine Marketing beginner questions”

    Ah I must have misread as those are SEO resources. For paid search advertising I would start with Google’s free courses on Workshop.

  9. RecommendsMassive-Ad9862r/marketing2022in “Marketing student rant”

    My recommendation would be to start diving into social media and Google advertising. Highly recommend getting the Facebook blueprint certification and Google Ads Certification. There are also courses you can look up for off page seo. Use those skills with some volunteer work if you can to build on…

  10. RecommendsPPChelpseekerr/PPC2021in “Best way to catch up on the last 3 years of PPC progress?”▲ 2

    Google Skillshop has some excellent training and certification courses. I'd probably start with the Google Ads Search Certification.

  11. Recommendske1ler/marketing2021in “Is there a Digital Marketing Certificate that's legit?”▲ 29

    In General, the legitimacy of Digital Marketing Certificate varies from company to company. To be honest, DM is too broad and general and it’ll be wiser to choose a specific niche of DM that you wish to venture into. E.g SEM, SEO, Facebook Ads With each platform, there’s different certifications…

  12. Recommendslgndprsnr/PPC2021in “[deleted by user]”▲ -1

    Weird. Did you push back? Haha, leave a recommendation that they take the Google Ads Certification course and can use you as an asset to ask questions.

  13. RecommendsWindhurtlerr/marketing2021in “I hate PR; I want out - How do I get into marketing?”▲ 9

    Sounds like you've got a good start with a marketing bachelor's and some good stuff to put on the resume. I'd brush up on all the technical stuff, Google Ads, FB ads, Google Analytics, Google marketing certification, get into some graphic design if you're out of practice. Hubspot have some great…

  14. Recommendsbraney12r/marketing2021in “What are some good books about marketing?”▲ 4

    Take Google Ads certification courses and then take Facebook Blueprint classes. Getting a certification ads a lot to your value and you become educated - double win.

  15. RecommendsDreamAndLiver/PPC2021in “Best way to start learning?”▲ 2

    Hi, Yes, it's possible. I started as a freelancer doing Google Ads for friend who asked me if I could help him with it. I had zero knowledge but decided to just try and learn and he would pay me hourly, obviously a low rate since I didn't have experience. The person who managed his campaigns…

  16. Recommendscosmicquartsr/smallbusiness2021in “How to get sales online? I just started my business.”▲ 2

    So optimizing your website for SEO means adding specific keywords on your website that will help people who search on Google find your products. This is free to do; but you can take a Google Ads certification course for free or look on YouTube for specific tips/keywords. Do you know your niche?…

  17. Recommendsmarkypolor/marketing2020in “Online Marketing Courses”▲ 2

    If you’re doing paid marketing you could do facebook’s blueprint course or the google ads certification. If you want to learn seo just read moz or ahref guide.

  18. RecommendsShirelingMitchr/marketing2020in “Recent Graduate...feeling lost”▲ 4

    Hey mate - don't get disheartened. Do some free courses - HubSpot Academy is good. Google has some free Adwords/analytics certificates. My best piece of advice - create a website/blog and test what drives traffic. People are looking for real-world experience, if you can't get that through a job -…

  19. Recommendskissin_tittiesr/marketing2019in “What positions should i be applying for as a new Marketing grad?”▲ 1

    A few things you can do to help your job search: 1. Get your Google Analytics and Google Adwords certification (if you were only to pick one, I would go Analytics). 2. Take a Udemy/Coursera/Lynda class on digital marketing (or a subset of it - ppc, seo, UX, etc) 3. See if there are any digital…

  20. RecommendsGr4zzler/marketing2019in “A little cub looking for guidance in the digital marketing world”▲ 2

    Google itself has some great courses and certifications for Analytics and Google Ads etc. i'd suggest you start there.

  21. Recommendslikeaspurgeonr/marketing2019in “Online Degree(s) - Best, fast, and is it worth it?”▲ 6

    Lynda/LinkedIn Learning is great! I've taken a lot of courses through there as well when I feel like I need to know more about something than I do. I'd also recommend getting certified in Google Analytics and Ads (to start, though data studio and tag manager are good skills as well), and Hubspot's…

  22. RecommendsT_to_the_Robr/marketing2019in “Hiring manager: what do you think of Udacity’s Nanodegrees?”▲ 2

    I take the value of the courses on a case by case. Udacity isn't at the top of my list, but I agree it at least shows you're continuing to keep up with topics and trends, which is positive to me. Certain courses are just a video series with no testing element, so a badge that says you "watched"…

  23. RecommendsVerliezenr/marketing2019in “Marketing functions that are being and will be disrupted by more automation?”▲ 3

    I have an analyst for analytics in my team, that is a good role to start. We all did the google ad academy certs, but also the google analytics certs too. Analyze the effectiveness of your content, which ones hit, why suggest tweaks, try stuff and then the important part is find a way to present…

  24. RecommendsPhantair/SEO2018in “High organic ranking for keyword = lower CPC for that same keyword?”

    No. You are missing **a lot** of fundamentals, and I suggest reading into some basic SEO and taking Google's AdWords certification classes (they're free, and you can finish the course in a few hours). To get you started: 1. Your thought experiment doesn't make sense in the realm of SEO. If you…

  25. Recommendsmusingsofmadmanr/marketing2018in “Starting school in a week for Advertising and Marketing Communications...”

    I just recently started a career in the marketing field with no prior education in the subject, so I'm kind of going to echo the other people saying you don't need a marketing degree. I would reconsider continuing classes after a certain point unless ur getting your first undergraduate degree. Now…

  26. Recommendschadwarden1337r/marketing2018in “I am about to graduate with a marketing degree. What programs should i teach myself?”

    As said in the thread, get your Google certifications (all of them). Hubspot has great courses based on general knowledge of digital marketing. Spend hours a day studying G Analytics + Adwords (hoping a friend can give you read only access to a high volume campaign so you can see it in action)…

  27. RecommendsRawkherr/marketing2017in “What marketing course should I invest in with around 5k from my parents? I would like to be a digital marketer, but school doesn't seem like the right choice.”

    I've heard of GA before, my wife works at a co-op office with them. Nice bunch of people she tells me but I don't know anything about the classes they offer. I know Udemy also offers a variety of courses on various areas of Digital Marketing as well so you can look into that. I don't have a…

  28. RecommendsYazimr/marketing2016in “What certifications are necessary to begin a career in digital marketing?”

    Whichever ones the position requires. But seriously, you don't *need* any, however there are some that are pretty easy to get (and free) that are worthwhile, and that will set you apart from other candidates if all other things are equal (though proven experience always trumps certificates)…

  29. Recommendssbcmurphr/marketing2015in “Do I need a degree in Marketing?”

    Agree with others that you won't need a formal degree - most tactical marketing comes from on the job training and experience. That said, you might want to pick up an intro to marketing textbook or check out an online/community college course on the subject. Mastering the fundamentals gives you a…

  30. Recommendsabelletr/SEO2015in “Looking for SEO Certifications/Courses”

    - Google Analytics Certification (definitely SEO related) - I'd add Google Adwords Certification (might help if you show recruiters you have an idea about SEO's brother topic :-)) - Check at Lynda.com (recently acquired by LinkedIn), they have great SEO Fundamentals & Advanced courses with…

  31. Recommendsbs0101r/marketing2010in “Hey r/marketing, I'd love some professional advice if you would be so kind. In regards to getting involved in e-marketing.”▲ 2

    You can go through Google's online course and get [adwords certified] (http://www.google.com/adwords/professionals/), which looks impressive on a resume. Although the lack of online marketing experience may make this a bit incongruous.

  32. MentionsFew_Ad5881r/marketing2023in “I need help to upskill in marketing, and I am freaking out.”▲ 3

    Digital marketing is filled with various opinions. But you should always see it as another tool to fulfill the business goals. Social media is just one channel. It is frustrating to not have anyone to guide you. I had to learn everything by myself. There are a few paths you can take. You can move…

  33. MentionsTheAlchemist2r/marketing2019in “Is my marketing dergee going to be worthless?”▲ 2

    I have been in marketing now for almost 2 yrs, in a large rich corporation with global presence. Mine and many others opinion is that marketing degrees matter fuck all essentially. They might land u the first internship or put you before some certain competition, but anecdotally there is a lot of…

  34. MentionsPablanoPator/marketing2017in “Career goal switch”

    Hey I think I can help. I was in your exact same shoes. I studied Ecology at a large public university, never once worked in that industry, but went directly into marketing after graduating. After a couple years I became the VP of marketing. Now I head up all of our marketing and sales, I'm part…

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