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Mini MBA in Marketing
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3 recommenders · 3 threads · recommended in 2 years, 2021–2023 · score 2.6
A marketing course led by Mark Ritson, described as a 12-week program covering the core elements of marketing strategy and planning, including situational analysis, customer strategy, differentiation, and measurement.
Commenters call it an incredible, foundational course that gives the core underpinnings of marketing and has helped non-marketing team members join strategy discussions.
Business, Finance & Economicsbeginnerpaidmixed#marketing strategy#brand management#marketing planning#ritson
Recommendations by year
20212023
You want to look at getting out of content marketing and focus more about marketing content. True progression (generally) comes from being better at marketing and not writing- having a proper understanding of commercial strategy and how marketing ties in is the secret sauce. In terms of that, I…
Hey! So if you have an interest in getting a foundational understanding of marketing strategy / plans I’d recommend Mark Ritson Mini MBA. It’s a 12 week course covering the key elements of marketing. Recently my wider team (finance, analytics etc) took it and it’s really enabled them to have a…
Start by learning the basics of marketing, the four P's. Everything else will be less confusing to you if you manage to figure this out, because most people start from niche areas of marketing instead. I think you get can a free trial of LinkedIn premium for a month, and then leverage their free…