An introductory Coursera course on marketing that covers what marketing is, market analysis, product-market fit, pricing, and promotion from a consumer-driven perspective.

Commenters point to it as a checklist-style introduction to consumer-driven marketing thinking, distinguishing marketing from promotion.

On Reddit (6)

1. Recommendsxxtoejamfootballxxr/Entrepreneur2016in “Marketing is Not Hard. Let's cut the BS and talk about a strategy that works every time”

   Honestly, you're not going to get too much out there for free, but if you truly want an intro to marketing, Wharton has a free course: https://www.coursera.org/learn/wharton-marketing Next you could hit MIT's courses by going here and Ctrl+F "marketing", as well a few others…

2. Recommendsratkoivanovicr/Entrepreneur2016in “What business related courses have you purchased in the last 6 months and would 100% recommend to fellow entrepreneurs?”

   Coursera Marketing - https://www.coursera.org/learn/wharton-marketing/ Entrepreneurship - check out their entrepreneurship series (not sure how many is there, 4 is finance) Business - https://www.coursera.org/learn/strategy-business Solopreneur Success - http://training.solopreneursuccess.com.au/…

3. RecommendsCristianMoiseir/Entrepreneur2016in “What business related courses have you purchased in the last 6 months and would 100% recommend to fellow entrepreneurs?”▲ 33

   Introduction to Marketing from the Wharton School, available on Coursera for free (don't get fooled into paying for a certificate - you get nothing extra). The Wharton school has 3 other courses on Coursera as part of a business foundation course, but the Marketing one is the only one I would…

4. Recommendsideographdesignr/Entrepreneur2014in “I'm about to launch my new IT training business and need some advice.”▲ 1

   There are a couple of fantastic (free) courses on Coursera.org I recommend for learning pricing, differentiation, and marketing from the pros! 1) Introduction to Marketing from Wharton - put it on your watchlist and it should re-open in a few months 2) Competitive Strategy from LMU - self paced so…

5. Mentionskryspyrubyr/marketing2023in “Psychology major switching to marketing”

   Psychology is great for marketing because you have to understand your customers' behaviours, how they make decisions, how to enhance their experience interacting with your business. EY reported that investment in behavioural economics has grown almost 2.5x in the past couple of years (5, I think)…

6. MentionsGigstrr/marketing2018in “Have you found Marketing to be impacting your personal negatively? I did.”▲ 1

   I suggest taking a look at a marketing plan then because you will see that defining your company's purpose/mission, position and values is a section of your marketing plan and strategy. There is also an entire section dedicated to customer analysis where you define the nature of the buying…

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